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avaquerocastro/README.md

Alejandra Vaquero Castro

Data Scientist | Transforming businesses with data | Proven success in CRM & data analytics | Project Manager & Team Leader

Specialized in data management, business-applied artificial intelligence, and digital analytics, with a strong focus on process optimization. Over 8 years of experience in project management, data-driven strategies, and digital transformation, leading initiatives that have improved operational efficiency by up to 50% and accelerated market impact.

  • Developed innovative frameworks for managing CRM data structures and tailored reporting dashboards utilizing real-time metrics from digital marketing efforts, resulting not only in improved strategy alignment but also reducing manual workload by 50% and improving accuracy of insights delivered.
  • Designed strategic SEO and Paid Media (Google Ads, Meta Ads, LinkedIn Ads) initiatives leveraging advanced analytics tools increasing 60% qualified lead generation.
  • Spearheaded collaboration among multidisciplinary teams to enhance data visualization capabilities, leading to data-driven decisions that improved project outcomes and efficiency across departments.

⚙️ Skills & Other:

  • Programming & Frameworks: Python (Pandas, Numpy, Scikit-Learn, TensorFlow, Matplotlib), SQL.
  • Machine Learning & AI: Supervised and unsupervised learning, Deep Learning, MLOps.
  • Data & BI Tools: Google Cloud Console, Looker Studio, Power BI.
  • CRM & Marketing: SEO Optimization, Google Ads & Paid Social Campaigns, Email Marketing Strategies, Conversion Rate Optimization, Audience Segmentation, Web Analytics.
  • Project Management Tools: Microsoft Project, Airtable, Trello, Asana, Jira, Slack, Figma, Agile Methodology, Scrum.

👩🏻‍💻 Currently, I am pursuing a Master’s in Data Science & AI at Nuclio Digital School, strengthening my expertise in machine learning, deep learning, data analysis, and AI platforms applied to business.

💡 My goal is to apply AI to projects that benefit the community, positioning myself as a leader in leveraging technology for social good.

🤝 I am looking to connect with professionals interested in the intersection of business, data, and artificial intelligence, creating strategic solutions to drive real impact.

📩 Let’s talk! Feel free to reach out at [email protected] or send me a message on LinkedIn

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  1. precios-de-vivienda-madrid precios-de-vivienda-madrid Public

    Predicción de precios de la vivienda en Madrid desarrollado como parte del TFM del Máster en Data Science & AI.

    Jupyter Notebook 1

  2. time-series-TodoVentas time-series-TodoVentas Public

    El objetivo es predecir cuál será el nivel de ventas totales durante el próximo mes.

    Jupyter Notebook

  3. data-analytics-renfe data-analytics-renfe Public

    Análisis y preprocesamiento de datos para un modelo de Machine Learning.

    Jupyter Notebook